About Snake Eyes Golf:
Golfsmith acquired the Snake Eyes golf club brand in 1998. Founded in 1967, Golfsmith began offering club maker training programs to teach the skills of club repair and clubmaking. Carl and Frank Paul opened up a 6,000 sq. ft. showroom in Austin, TX in 1973. Shortly thereafter, in 1975, the Pauls created The Golfsmith Store accessory catalog. Golfsmith established the GCA (Golf Clubmakers Association) which is an organization who’s mission is to serve and support clubmakers worldwide. In 1992, Golfsmith moved into a 40 acre campus that houses corporate offices, a 30,000 ft. super-store, a practice facility, over 200,000 sq. ft of shipping facilities. The Harvey Penick Golf Academy was created by legendary teacher Harvey Penick, author of The Little Red Book, in conjunction with Golfsmith. The Harvey Penick Golf Academy is located in Austin, TX and has instructed over 17,000 golfers. Golfsmith operates over 40 retail stores nationwide, including “superstores” in Houston, Dallas, and Denver. Golfsmith has acquired Lynx Golf, Inc., Snake Eyes Golf Club Inc., and Black Rock Corp, maker of the Killer Bee golf clubs.